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USA Radio

Located in the Texas Hill Country, San Marcos’ hip personality is deeply seated in a rich historic culture. Think of the city as a study in contradictions. A leisurely daytime stroll shopping and dining around the Downtown Square turns into a rocking good time once the sun goes down.

Shop Big at the Outlets

San Marcos is not only home to the largest Outlet Shopping Center in the United States but is also the longest continually inhabited community in North America – not that people have been shopping there for 13,000-plus years, but you never know. With more than 250 stores, 1.2 million square feet of retail, and discounts of up to 65 percent off, this is truly a shopper’s paradise. San Marcos is the only outlet location in Texas or even the central US for these designers and name brands: Gucci, Armani Outlet, Prada, Salvatore Ferragamo, The North Face, Ugg Australia and Victorinox Swiss Army.

Play Big at the River

Playing in the San Marcos River doesn’t have a season – it happens year round. The water’s always 72 degrees so it feels just as good in November as it does in June. The San Marcos River bubbles up from hundreds of springs right in the center of town. Come view for yourself on a glass bottom boat or kayak tour on Spring Lake at The Meadows Center (formerly Aquarena Center). Enjoy water sports and recreation such as stand-up paddling, kayaking, tubing and surfing the falls.

More Than Just a Pretty Face

San Marcos is a natural beauty with an extensive urban trail system. Native wildlife and migratory birds abound in the more than 850 acres of green space within the city limits. Miles-long natural trails are available for hiking, biking and trail running. And the first half- to full mile of most trails is ADA accessible so people of all activity levels can enjoy the outdoors.

Expect the Unexpected

The Unicycle Football League can only be found in San Marcos, Texas. Founded in 2008, this is the only league of its kind in the world. The game is a mixture of flag and traditional American football using the same rules and positions. Tackling is allowed making it a full-contact sport. The only difference is that teams play – kick, pass, and score – all while riding unicycles. And you won’t find your average cheerleaders there either. The Unibrawdz are league jeer-leaders for every team.

Cool Tunes, Hot Spots

The San Marcos Downtown Square is filled with eclectic shops, boutiques and local eats. Choose from home-cooked treats or fresh, chef-inspired cuisine to fuel your evening excursion. You’ll also find art markets or festivals most weekends and live music every night of the week. Once the sun sets, things really heat up: legendary career-launching stages, small hole-in-the-wall bars, big two-story concert theater. Just want a cold beer and a game of horseshoes? Maybe a quiet courtyard with the perfect margarita? How about a scenic rooftop deck? No problem. Whatever you’re in the mood for, there’s a place in San Marcos that will hit just the right note.

Official San Marcos Travel Site

San Marcos Convention & Visitor Bureau

Start exploring

Start exploring

Start exploring