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Whatever You Love, It Lives Here

Stroll down warm, sandy beaches along the coast. Explore majestic canyons and forests. Play cowboy and relive history at The Alamo. Enjoy world-famous art, music and food. Shop for one-of-a-kind treasures. No matter what kind of adventure you're looking for, you’ll find it in Texas.


Steeped in cowboy lore, Texas proudly holds on to its heritage.

Delve into the state’s multicultural history by visiting the Alamo in San Antonio and museums in Houston, or live out cowboy dreams on a dude ranch in Bandera and Graham. Explore dance, music and theater in the Dallas Arts District – the nation’s largest. From chili cook-offs to street fairs, Texas has a huge variety of festivals. When you get hungry, grab a bite of Tex-Mex cuisine or world-famous Texas barbecue.


Texas thrills – available in family size.

Soar into the sky at popular amusement parks, or learn about space exploration at Space Center Houston. Watch the Dallas Cowboys in action. Go swimming, kayaking, jet skiing, or just build sand castles on Texas beaches.


Whatever you love, it lives here.

Satisfy your appetite by splurging on a five-star restaurant and visiting top-quality wineries. Escape to a relaxing spa retreat or play a round at one of 800 golf courses. Shop for vintage finds at high-end boutiques.

The Great Outdoors

Beaches, canyons, forests and rolling hills await.

Hiking, biking, rock climbing, deep-sea fishing, kayaking, bird watching – these are just a few of the ways you can experience the state’s beauty. With over 956 kilometers of sparkling coastline, you’ll find beaches perfect for shelling and sunning. And make sure you visit Enchanted Rock, Big Bend National Park, Palo Duro Canyon and other wonders.

Urban Excitement

Enjoy music, food and shopping in exciting cities all across Texas.

With world-class attractions and exceptional nightlife, Texas cities beat with a pulse all their own. They’re richly historic and cutting-edge modern, full of unique culture, iconic architecture and music that’s second to none.

Welcome to Texas

Play in Texas

There’s something epic everywhere you look in Texas. From awe-inspiring canyons to majestic forests and beaches, you’ll find landscapes begging to be explored – and countless ways to explore them.

World-Famous Food

In Texas, unique is always on the menu. Across the state, you’ll find award-winning barbecue, the original Tex-Mex, truly astounding seafood and the best chili in the world. You’ll also enjoy international delicacies with a delicious Texas twist.

Breathtaking Beaches

With over 600 miles of sparkling coastline, there’s plenty of room to catch a few rays. Hit the water for some of the best swimming, fishing, kayaking, jet skiing and surfing around. Yes, even surfing.

Local Music

Texas is more than country music. We’re music country. From world-famous music festivals to local nightclubs and dance halls, people travel from all over the world to experience the sounds of Texas firsthand.

Saddle Up

When it comes to an authentic cowboy experience, there’s no better place than Texas. Embrace your inner cowboy at hundreds of dude ranches, rodeos and rugged trails throughout the Lone Star state.

Tee It Up

Texas has more than 800 golf courses, so you’re sure to find one that suits you to a tee. Many were designed by top professionals and are suitable for all levels of play. If you enjoy watching the pros swing away, Texas hosts several PGA tour events.

Bring the Family

Texas is the perfect place for kids – and kids at heart. From zoos to museums to water parks and amusement parks, Texas goes to extremes ensuring every member of your family has fun.

A State of Inspiration

Creativity shines in the Lone Star State. Not only is Texas home to the largest urban arts district and one of the largest modern art collections in the country, it’s also big into classical music, theater, opera and museums.

Big Name Sports

See your favorite Texas pro teams in action in the stadiums they made famous. Or catch a minor league game with the same big league excitement. If racing is more your speed, visit the new Circuit of The Americas, home to the only Formula 1 event in the U.S.

Historic Fun

History never gets old in Texas. Here, you’ll find more than 13,000 attractions commemorating everything from the Alamo to NASA to landmarks of the Wild West. For a trip back in time, they’re all well worth a visit today.

Retail Therapy

Bring home more than just unforgettable memories. Texas is a true shopper’s paradise, from high-end retailers and expansive shopping districts to eclectic boutiques and antique shops.

Official Texas Travel Site

Texas Tourism

Start exploring

Start exploring

Start exploring