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Land of Big Dreams and Big Adventures


Rapid City, South Dakota makes the perfect base for explorations throughout the Black Hills. From Native American culture to several national parks, monuments and memorials as well as a host of state parks all within an hour’s drive, Rapid City offers a contemporary vibe and a deeply meaningful and rich cultural heritage for any explorer.



Favoured for its immediate access to national treasures and hidden gems in the region, Rapid City is centrally located to epic monuments like Mount Rushmore National Memorial and Crazy Horse Memorial. Discover the beauty of Badlands National Park or roam as freely as the bison that call this land home at Custer State Park.

The cultured experience and Native American heritage you seek in Rapid City finds its expression at a variety of galleries and museums throughout town. Not only will you find Native American exhibits and fine arts displays, but interactive exhibits that tell the story of Rapid City’s historic and beautiful past. Visit The Journey Museum & Learning Center, where you can take an incredible trek through time, from the violent upheaval that formed the mystical Black Hills over 2.5 billion years ago, to the continuing saga of the Western Frontier. When your journey is complete, you’ll understand the legacy of the land and its people.

Downtown Rapid City and Main Street Square offer the perfect complement to a Black Hills adventure with added urban pleasures and local flair. Great restaurants and an assortment of boutiques and gift shops are surrounded by the City of Presidents, a series of life-sized bronze statues of the nation’s past leaders and reminders of America’s legacy.

As the heart of downtown, Main Street Square provides a fun-filled public space, hosting more than 200 events each year from live concerts to Movies Under the Stars to special family gatherings. Experience art in the making as sculptor Masayuki Nagase continues his work carving the region’s legacy of transformation, change and hope as part of “The Sculpture Project: Passage of Wind and Water”.

Around the corner from Main Street Square lies Art Alley where artists’ exuberant and colourful expressions captivate from building to building. A favourite among locals and visitors, the free spirits who have offered their talents to this unique public arts project aren’t afraid to dream big.

Do big things. Feel inspired by the remarkable beauty and spirited achievements that serve as the essence of the Black Hills travel experience. Keep your heart racing and visit Rapid City.

Official Rapid City Travel Site

Official Rapid City Travel Site

Rapid City Convention & Visitors Bureau

Start exploring

Start exploring

Start exploring